Keywords are an important part of every website and landing page on the internet and beyond. The right keywords get results by taking advantage of the search algorithms used by the major search engines like GoogleTM and BingTM . Keywords connect searchers with sellers and in the lawn care and landscaping business, internet searches bring in revenue. The challenge is to find the top lawn care and landscaping keywords. The next test is to use the keywords in such a way as to attract the most attention from the internet searches being conducted.
Commonly used words submitted by folks searching for products and services on the internet are used to guide other searches over time. The more a word is used, the more often it becomes part of the searching algorithms that decide what to display to the searcher. The goal for every internet website is to appear on the first search results page that pops up. Many surveys and market research efforts have shown that over 70% of internet searches result in click-throughs if they rank in the first 5 sites listed. Using the right keywords helps the Search Engine Optimization or SEO process bring visitors to a website.
The increasing sophistication of search engine algorithms combined with the amount of data produced by searches has resulted in another level of searching. That is searching by intent. The latest editions of search engine algorithms have been able to discern the differences in user searches to further refine the searching process to go beyond just the words that match in a database. The new criteria involve asking the question "why?" as much as the question "what?". Some searches are for information or data while other searches are for a specific product or service. Knowing which direction to go makes internet searches much more organic and relevant to the searcher. The ability of the search engines to comprehend the intent of a search serves to make the internet much more user-centric and valuable.
Writing keywords that will attract search engines is all well and good, but there's more to it than just finding the right keywords and sticking them on a web page. The content in which the keywords appear is just as important as the words themselves. In the lawn care and landscaping business, it means you've got to do more than just stick terms like yard care or lawn mowing on the website. It may sound a little outside the box but you've got to weave a story that includes the top keywords. When the keywords, SEO content, and web page layout are properly coordinated, the search engine results begin to pile up.
Here's the best part of all. Lawn care and landscaping companies can discover the top keywords by taking advantage of some free resources available online. Websites like GoogleTM Keyword Planner and UberSuggest help less-than-programmer-level internet users find which keywords are the most used on the internet. What makes these websites so valuable is they do the research and compile all the data so owners, managers, and office web gurus can compete with the big-budget operations. With a price tag of FREE! there's no reason even the smallest mom-and-pop shop can't be up to speed on the latest and greatest marketing levers.
Not many small and medium-sized lawn care and landscaping businesses have the budget to afford an in-house internet webmaster. it's a struggle to pay for other items on the list, let alone paying someone to search for something like keywords. These new internet tools make it possible to bypass the techno-geeks and get to the heart of matters for discovering what buyers are using to find sellers. With the changes in internet search algorithm technology, it only makes sense to let experts keep you up-to-date on the latest and the greatest. Anything else is a waste of time and money and who has either of those to waste?
Coming up with the best narrative with the right keywords woven in is both an art and a science. Writers don't grow on trees and most lawn care and landscaping companies don't have a resident Shakespeare on the premises every day. More importantly, writers who comprehend how to weave the story using the right keywords the right way to achieve the desired results takes even more skill. Once the top keywords are identified, it's important to have a proper wordsmith assemble the narrative. Working the sentences, photo captions, YouTubeTM video descriptions, and other dialogue into a cohesive, interesting, and compelling story takes time, research, and understanding for it all to come together successfully.
It may seem counter intuitive but using a keyword too many times on a website or in a directory listing can be just as counterproductive as not using a keyword enough. Saturating a website with the same keywords over and over again sends the search algorithms in a different direction, preventing potential customers from seeing your website or directory listing. A balance must be achieved so that readers aren't overwhelmed with the same words being overused making the content uninteresting and repetitive. Remember, getting a customer to the website is one thing, keeping them there is another.
For many lawn care and landscaping businesses, the entire question of how to get the most out of the internet is difficult to answer. Time spent on the internet for marketing and advertising is only one part of a complete sales and marketing campaign. Other avenues should also be utilized to generate sales contacts, but the fact is that most consumers still go to the internet to make contact. What the Yellow Pages were to the landscaping industry in the 20th Century, the internet has become in the 21st Century. It's not a question of whether or not to be online with a website. It's more of a question of the best way to be online to get the most results.
The resources available online help make the search for the top lawn care and landscaping keywords much faster, easier, and more reliable. Nobody wants to waste time using last month's keywords when the current and hottest keywords are available at your fingertips. The opportunity to take advantage of the data and information generated by search engines can propel even the smallest company in a whole new world of growth and success. When the cost is zero and the value makes the cash register say "Ka-ching! Ka-ching!", it's only right to get educated and get going. So much depends on what may seem like such a small thing, but in reality can be quite significant and world-changing.
Every successful company, no matter how large or how small, has probably had successful advertising and marketing campaigns along the way. The owner or manager or whoever gets credit for the company's success knows it would not have happened if not for effective advertising and marketing. The level of sophistication and the complexities involved in successful internet marketing and advertising have altered the landscape industry by leveling the playing field like never before. Why not let free web experts help your lawn care and landscaping company discover the top keywords to bring in the business that's waiting to walk through your door?
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