Search Engine Optimization (SEO)

TOP LANDSCAPING SEO COMPANY

Tips to Rank Your Landscaping Business on Page One of Google

Want More Customers? Start With Landscaping SEO

If you operate a landscaping or lawn care business, it can be hard to get quality leads, never mind potential customers. You've probably tried Facebook ads, flyers, or word-of-mouth referrals, but none of them helped drive potential customers to your business.

The reality is that most people turn to Google Search to find local services. That means if your landscaping website isn’t ranking high on any Google Search, you're most likely losing business growth.

This is a lesson we’ve learned firsthand at Landscape Marketing Boss. Dave Charron, our founder, built a lawn care company from scratch only to discover that the best way to scale his lawn care business was by performing regular technical SEO. With that experience, we now perform SEO for landscaping companies to help increase their search engine rankings and achieve real results.

If you want to appear when potential clients search for landscaping services, here are some important SEO tips to help you drive more website traffic, phone calls, and local customers.

Ensure Your Landscaping Website is SEO-Friendly

Your Website is Your Salesperson

Your website design has a big impact on your SEO success. If it’s slow, stale or lacks critical information, Google won’t serve it up highly, and your potential customers will go elsewhere.

Here’s how to make your website Google-friendly:

✅ Use the right keywords — Consider what people search for, similar to “lawn care services close to me”, "best landscaper in [your city]”, or “cost-effective landscape company” and apply these target keywords all through your service pages and blog posts.

✅ Optimize title tags and meta descriptions – This is the snippet that shows up in search engine results pages (SERPs). They should include relevant keywords and make folks want to click.

✅ Have dedicated service pages – Don’t put everything on one page! Instead, have lawn maintenance, tree trimming, hardscaping, and irrigation, and lawn maintenance on separate landing pages. This is helpful in getting higher placements in the search engine results pages for each service you render.

✅ Mobile-friendly design – Mobile devices are responsible for over 60% of search volume, so your site must respond and be easy to navigate on mobile.

👉 Pro Tip: At Landscape Marketing Boss, we specialize in SEO-optimized website design to make your website as SEO friendly as possible. You'll see increased rankings on Google Search and a higher conversion of website visitors to customers. We can help if leads from your site aren’t coming in!

Claim and Optimize Your Google Business Profile

Have you ever wondered why a few companies appear in a Google Map Pack when you search for a local landscaper? That’s where you want to be!

How to Rank in the Google Map Pack

✅ Claim your Google Business Profile (formerly Google My Business) – If you haven’t already done so, claim and verify your business listing.

✅ Complete all sections – Provide your Business Name, phone number, email address, website URL, service area, and hours. The more details, the better.

✅ Encourage customer reviews — The more positive reviews a business has, the higher it can rank. Ask happy clients for a customer review and always reply to them.

✅ Use local keywords – Use your local area in your listing and on your website. For example: “Expert lawn care services in [City]”.

👉 Pro Tip: Google is a fan of refreshed listings, so keep your profile fresh with new photos, customer reviews, and updates.

Create Content That Drives Website Traffic

How Blog Posts Can Increase Your Online Presence

Google loves fresh content. This is why blog posts are among the best ways to grow online visibility and rank higher for more search terms.

Here’s what to write about:

✔️ How-To Guides – Example: “Best Lawn Maintenance Tips for a Healthy Yard”

✔️ Before & After Landscaping Projects – Show off real results and use high-quality content to engage visitors.

✔️ FAQs – Answer common questions like “How much does landscaping cost?” or “What’s the best time to fertilize my lawn?”

✔️ Case Studies – Share real stories of SEO success and completed projects.

👉 Pro Tip: You don't need to post every day to stay relevant. Posting just once a month can make a big difference. If you're short on time, we can handle content creation for you!

Build Quality Backlinks for Higher Search Rankings

A backlink is when another site links to your site, something Google recognizes as a vote of trust. Higher search engine rankings are correlated to quality backlinks.

How to Get More Backlinks

🔗 List your business in directories like Yelp, HomeAdvisor, and the Better Business Bureau.

🔗 Partner with local businesses – Ask nurseries, garden centers, and home improvement stores to link to your website.

🔗 Write guest posts for landscaping blogs or industry websites.

👉 Pro Tip: Avoid spammy backlinks since they can hurt your rankings. Focus on quality over quantity.

Use Google Ads to Get on Page One Faster

SEO doesn't work overnight, but Google Ads can help your business rank at the top of Google Search right away for the right keywords.

How Google Ads Work for Landscapers

🚀 Target local customers – Limit your service area so your ads only appear when people are close by.

🚀 Use the best landscaping keywords - Bid on high-converting long-tail keywords like “best landscaper in [city]”

🚀 Drive website visitors – Send those who clicked on the ad to an optimized landing page designed to convert with clear call to actions (Call Now, Get a Free Quote, etc.).

👉 Pro Tip: If you’re running Google Ads and getting zero leads, we can optimize your campaigns for better results.

Monitor Your SEO Progress & Make Improvements

TRemember, SEO is not a one-off task — it requires constant upkeep and attention.

How to Measure SEO Success

📈 Search Console – Evaluate which search terms bring in the most traffic.

📈 Google Analytics – Track your website visitors and where they come from.

📈 Keyword Research Tools – Use Google Keyword Planner to find new landscaping keywords.

👉 Pro Tip: SEO can take anywhere from 3-6 months to see results, but small tweaks can speed up the process!

Tailored SEO Strategies

There’s a lot more to online marketing than building a website to act as your virtual interface with clients. Search engine optimization, or SEO, is an integral part of your strategy for success.

With proper landscaping SEO, you can take steps to increase brand awareness, raise your ranking for relevant searches, bring in more targeted traffic, and boost conversions.

The right landscaping seo company will have the expertise to optimize your website and elevate your brand in the online arena with innovative SEO services tailored to your specific needs.

Our approach to landscape and lawn care SEO is two-pronged, including both on-page and off-page optimization. We start by optimizing your website to create the best opportunities to target relevant search traffic. Our on-page optimization efforts include:

• Title tags

• Meta tags

• H1 and H2 headlines

• Keyword placement

• and more

How Landscape Marketing Boss Elevates Your Online Authority

With thoughtful and creative strategies, we ensure that every element of your website is designed to rank for relevant searches and attract targeted traffic.

In addition, we go beyond the page, so to speak, by finding ways to increase your external reach, further raising awareness of your brand and boosting search rankings. Our off-page optimization efforts include:

• Obtaining relevant, high authority backlinks

• Increasing NAP citations

• Press releases

• and more

These coordinated efforts are designed to work hand-in-hand to ensure that your pages are properly indexed and increase the external sources pointing back to your website, further enhancing relevance and rankings.

SEO is both an art and a science, and it requires constant fine tuning. With the experts at Landscape Marketing Boss on your side, your lawn care and landscaping SEO will help to boost rankings and drive business.

Let’s Get Your Landscaping Business to Page One

Landscaping SEO is the best way to get more leads, better search rankings, and steady business growth.

At Landscape Marketing Boss, we’ve guided countless local landscapers to better rankings and increased phone calls, which led to exponential business growth.

Some of our tactics include:

✔️ Website Design & SEO Optimization

✔️ Google Business Profile Management

✔️ High-Quality Content Creation

✔️ Google Ads & Local Services Ads

Want More Customers? Let’s Talk. Ask for Dave

📞 Call us today or CLICK HERE to start growing your business!

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GIVE US A CALL TODAY TO PUT OUR TEAM TO WORK FOR YOU!

We know getting leads is the number one factor when building your lawn & landscaping business and we provide you a full line of digital marketing services to get and convert new clients. From brand new eye catching websites to search engine optimization to social media campaigns. Landscape Marketing Boss is the leader in helping green businesses to grow and attract new clients.

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LANDSCAPE MARKETING BOSS

315-935-3023