"If you're like most landscaping businesses, you probably spend more time on the job site than at your computer. This means that marketing activities can be difficult to get to and often neglected. But there are ways for landscape contractors to get more calls without spending too much time or money." This blog post goes over some of the easiest ways for landscapers to generate more leads by using social media, search engine optimization (SEO), video marketing, blogging and email marketing. Check out these easy-to-implement strategies when you have a few minutes between jobs today! 1- SEO (Search Engine Optimization) SEO is how search engine users find your business on the Internet. These are potential landscaping clients looking for a company like yours to help them turn their dream garden into reality! SEO can be done at any time but does require some technical knowledge, so if you have the extra time to learn it you could save yourself the cost of paying someone ! If you would rather avoid the technical stuff, Landscape Marketing Boss can handle that for you! 2- Video Marketing (youtube or facebook) A short how-to video about how to do a project in your landscaping company is an easy and quick way to create interest and show how you can help people. For example if you're a lawn service business, how to videos on mowing the perfect lawn would be a great option! These types of videos give homeowners valuable knowledge and also make you look like the expert in your area! 3- Blogging on your website A free blog on your website can be a fantastic way to add value for potential customers. Not only will it make people more likely to call you, but it also helps search engines with how they rank websites in the future. This is an excellent way of reaching out to new clients as well! If you're blogs contain informative information that is relative to your customer base then google will show it to them. 4- Write articles for Facebook or Linkedin Posts If you have a facebook or LinkedIn page, writing articles for it can be an excellent way of getting noticed by new people. People who follow these pages do so because they're interested in the topic written about and as such are more likely to call your landscaping business if what you write is relevant! 5- Email Marketing to Your Existing Customers If you already have a customer base, an effective way of encouraging them to call is by sending out personalized emails. These should be informative and concise and can either be sent as part of your regular newsletter or monthly email campaign. They don't need to contain any hard selling, just information that will interest your clientele! This is also a great way to announce other services that you offer that your customers may not be aware of. If you institute any of these methods listed above you are sure to increase call volume to your business, or if you would like help give us a call at Landscape Marketing Boss!